On-Page SEO With Meta Title, Tag & Description

Description

Meta content is the face value of your respective webpage. It shows how your website is visible on search engine result page SERPs. The more effort you put into enhanced meta content, the more increment you will witness in the overall website traffic.

Meta content shows what is the central idea of a webpage and, after reading this meta content, a visitor decides whether the website applies to their search queries.

Meta content is the crisp summary of the webpage that helps the internet algorithms to read, understand and rank websites on SERPs when someone searches with the relevant keywords. Although this is not the only way search engines decide to rank websites, it is a potentially crucial factor.

Meta content is extremely beneficial for both the website owner & the visitor. For a website owner, it helps in attracting relevant traffic, increasing the overall click-through rate, help rank at better positions on SERPs, ultimately leading toward a sustainable monetisation of their offerings.

For a visitor, it educates them about your website even before entering it and helps decide whether the webpage offers what they are looking for.

What does it include in meta content?

Meta content primarily includes the meta-title, meta-tag, and meta-description.

What is the ideal length for the meta content?

Based on best SEO practices, Meta-description is optimal when kept between 150 to 160 characters. For meta-titles, 55-60 characters are of the ideal length. Meta-tags are good at 3-4 tags per page.

Why is meta content so important?

1. It helps the internet algorithms to rank the different websites depending on how relevant their content is.
2. When someone shares a web page on any social media, by default, it fetches the meta content of that website. Hence, the audience that is coming through social media decides their first impression of your website.
3. It enhances the websites’ accessibility by providing front-end and back-end with both kinds of information. For example, the alt text of an image helps the visually impaired person access the website.
4. It works as an organic Ad for the respective webpage.

Since 2009 google stopped using meta description tags as a part of deciding the ranking of a webpage because people have used it for keyword stuffing. However, it still plays an important role in the click-through rate and traffic of a website, as it is a key indicator of the content that exists there on the website.

In a nutshell, meta content is very important for each web page to your website, and optimizing  the meta content is a crucial step of on-page SEO practices.

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